Most interior designers these days use social media. They might not use it effectively but they do use it. They might be using the wrong social media…but, yes, most still use it.
You: So, how do I best choose social media to ‘reach out’ (well that means “sell”, I guess) to my target markets?
Me: Well, silly, you use the same social media that your (potential-) clients use.
You: Ah! But what are they?
Me: Oh! 🙂
Well of course “It depends” is really the answer. Just as there are different types of interior designer so too are there different types of customer. If you understand your ‘type(s)’ of customer then you should already know where they digitally hang out. If, indeed, they do that sort of thing at all. Some won’t.
Anyway, as a guideline look at and consider the following:
A. Interior Designer With A Shop or online shops (e-commerce)
Choose: Mass-market retail-type social media: Twitter, pinterest, Google+ and Facebook
You need to work with images, with advertising and frequent/unique content in a highly sales driven way. Focussing on content that converts to sales leads.
B. Practice-Based Residential interior designer (mid-, top-end)
You need a great portfolio showcase somewhere. Probably on your own website. You might also reach out with your selected portfolio to PINTEREST. There’s also a good chance that many of your clients (or at least their partners) will use LINKEDIN. Showcase your service there as well.
You might also consider targeting advertising on facebook where you can select your demographic market quite precisely which will then of course mean that you should have a FACEBOOK presence as well.
As a one off you should also have a HOUZZ presence. But do not give too much away there. Make your content inspiring but tantalising. Link all the images and content back to YOUR website. Do NOT link to their website and let your leads go elsewhere.
C. Hotel / Commercial interior designers
Twitter, LinkedIn and pinterest are the sites to use here. However you CANNOT use them half heartedly. You really have to interact on these sites. Not just with people looking at your content there but also, on pinterest, with target clients.
Even then your success here will be limited. The phone call to find out about re-fits, office moves and new hotels will prove the best way to generate new leads. Perhaps couple that with industry knowledge site such as http://hotelprojectsworldwide.com.