Many Interior Designers have Pinterest accounts and quite a few of us use them. Here are my thoughts on whether or not interior designers should use Pinterest and HOW they should best use Pinterest.
Here, for example is Paula Ovalle Vicuña’s beautiful pinboard of colors. Now, this and similar boards are great sources of imagery for colours for interior designers and of course there are other pins showing styles and colour themes and so on. If you had a board like this you could show your clients on your iPAD as part of your presentations.
BUT think carefully about how you are going to use this as a tool to win more business. How are your potential clients going to be driven to you and/or your web site. Why is your potential client going to be looking on pinterest for work by interior designers. They MIGHT be using it as a means of selecting designers but IMHO I doubt that many potential customers will be doing that – some, for sure, but not many.
Now, your competitors may be using it to get some inspiration. So you’ve done a bit of work to help your competitors. That’s all well and good as others will reciprocate and you will benefit from that potentially. But that hasn’t got you any more sales has it?
If you are going to use pinterest for collecting and presenting images then it may be great as a productivity tool.
You have the option with pinterest of creating secret/hidden boards – that may be a good way forwards for those of you conscious NOT to help out your competitors!
So you have to answer this question: “Do my clients hang out on Pinterest so making them more likely to find out about my interior design skills from my Pinterest account?”.
IF you can answer that question positively then read on…
Effective Pinterest Marketing
1. Fill-in the Form! Setup You Account Properly – Gets the Basics Sorted Out
Your name (first and last), username, logo, About, Location and Website information should all be properly included. PLEASE if you can make sure that, for example, you use the same name as you do across all media – printed and electronic. It’s good for your ‘branding’. Verify your website and put your blog address in your ‘About’ section.
2. Be a digital stalker! Follow People – You build a following, which looks good to potential new followers, if you follow people. They often reciprocate. It’s a bit like Twitter in that respect. Perhaps look for people or boards with certain of your keywords on them and then follow those people.
3. In the Digital World, Content is King! Get content. Regularly seek out and add new relevant content. To be truly amazing you will, of course, add your own original content. Content may be the king but creativity rules the Empire of Design.
Create a board and use it (link to it) on facebook or twitter to invite your other followers to discuss it.
When you blog you always add at least one great image right? Well make a collection of those great images on pinterest. That way you save a little time by using one piece of content twice.
Focus on the right content. Think always about your target customer. Only post what they are going to be interested in.
Put a url in your comments on pins to link back to the original content (your blog), Ibelieve I am right in saying that this URL is made clickable by pinterest.